Which Luxury Fitness Brand Should I Choose?
Timeline and budget separate these four faster than taste does. Jack Fitness carries NOHrD, WaterRower, Fysik and PENT Fitness because they solve genuinely different problems — one is in stock, one is the finest object in the category, and two sit in between.
The short version
| Brand | Lead time | Range | Best for |
|---|---|---|---|
| NOHrD | 1–2 weeks | $159 – $25,499 | The widest catalog, in stock, ready now |
| WaterRower | 1–2 weeks | $1,499 – $1,999 | Rowing, and nothing else |
| Fysik | 10–12 weeks | $390 – $11,900 | Strength equipment in stainless and solid wood |
| PENT Fitness | ~20 weeks | $190 – $31,824 | The whole room, in leather and hardwood |
NOHrD
The broadest range we stock, and the answer for most people working to a date. NOHrD covers cable machines, racks, benches, wall bars, treadmills, bikes and balance work in solid hardwood with six finishes — the SlimBeam from $2,399, the SquatRack from $3,199, the Sprintbok manual treadmill from $8,199. Most of it ships in one to two weeks. See all NOHrD.
WaterRower
A specialist. WaterRower makes rowing machines and nothing else, and has done for decades — the Performance from $1,499 and the handmade-in-USA M1 Aluminum from $1,899. The water flywheel means resistance rises with your own effort, and both models stand upright to store. Also the most accessible entry point into serious equipment on this site. See all WaterRower.
Fysik
Strength-focused, and the value position in made-to-order. Fysik pairs stainless steel with solid wood and leather-cushioned numbered pads across dumbbells, kettlebells, benches and racks, in four woods including teak. The NAK Complete Dumbbell Set at $8,300 is nine pairs from 2 to 18 kg. Built to order at 10 to 12 weeks. See all Fysik.
PENT Fitness
The top of the catalog, and the only brand here that furnishes an entire room in one material language — cardio machines, Pilates reformers, dumbbells, boxing equipment, yoga blocks and jump ropes, all in stainless steel, full-grain leather and natural wood. Each piece is individually handcrafted in Europe. Up to six woods, five leathers and a choice of stainless or champagne hardware. Roughly 20 weeks, including on small accessories. See all PENT Fitness.
Can you mix them?
Most of our clients do. Plan on complementary rather than identical, since each maker finishes its own way — one brand's walnut will read slightly differently from another's. Order free swatch samples and compare them in the actual room before committing. Our guide to choosing a wood finish covers this in more detail, and how much room you need covers fitting them together. And if you are furnishing a room from scratch, planning a complete home gym walks through the whole process from budget to installation.
Not sure? Call us. Advice from Jack Fitness is free and we are not paid by brand. Reach us at 833.833.6080 or support@jackfitness.com with your room, your timeline and your budget, and we will tell you which of the four actually fits.
Common questions
Which brand ships fastest?
NOHrD and WaterRower. Both are stocked in the United States and typically deliver in one to two weeks.
Which brand is the most expensive?
PENT Fitness, which runs from $190 for a yoga strap to $31,824 for the COLMIA Ultra Power dumbbell set.
What is the difference between NOHrD and WaterRower?
They share six wood finishes and both are stocked, but WaterRower makes only rowing machines while NOHrD covers strength, cardio and balance equipment.